What is the favorite drink of the Chinese ?
The Chinese beverage market is one of the fastest growing in the food industry. However, it is a highly competitive market, characterized by new trends and relatively low brand loyalty. As a result, companies are investing heavily in new customer loyalty strategies. Continued reading of this article will be very useful.
Coffee
The Chinese drink much less coffee than other countries: in 2014, coffee consumption in China was 5 cups per year, compared to a global average of 240 cups. Visit this site to find more. The Chinese market therefore has great potential and reached a growth rate of 7% in 2014.
The Chinese drink much less coffee than other countries: in 2014, coffee consumption in China was 5 cups per year, compared to a global average of 240 cups. As a result, the Chinese market represents a high-potential market, with a growth rate of 7% in 2014. The Chinese prefer fresh coffee or coffee-flavored drinks. The growth trend in the coffee sector is also supported by the desire for better quality coffee.
Fruit juices
In 2013, the beverage industry had a market value of approximately $13.88 billion. With the increasing purchasing power of the middle class, the juice market revenue will be high and the annual value of this industry is expected to reach USD 25 billion by 2017. Traditional and healthy Chinese juices are everything. The first popular brand in this industry was Rock Sugar Sydney Drink, Uni-President, Master Kong, Wahaha and Jinmailang have been selling these drinks since 2011. In the same year, all beverage companies expanded their production lines to offer traditional and healthy Chinese juices.
Tea-based drinks
The traditional high-quality drink in China is tea. That's why the tea industry boomed in the 2000s. In 2009, consumption reached 9 million tons, accounting for 10% of the total beverage market. The country has become the third-largest beverage market in the world. The Chinese soft drinks and mineral water market. This market is experiencing a slight decline, as tea consumption in China decreased by 3.6% in 2014, leading Nestlé Iced Tea to decide to withdraw from this market. The main reason for this trend is the desire for healthier drinks, as industrially produced tea has a high sugar content.